BBC must change or be ‘a Titanic’, says manager of the Sidemen YouTubers
Jordan Schwarzenberger says BBC is becoming irrelevant to gen Z and risks crashing unless it attracts younger viewers The BBC risks becoming the Titanic of the media world and culturally irrelevant to gen Z unless it embraces a “radical shift” towards reaching young audiences, the manager of one (…)
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The Guardian
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The Guardian
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