Dance routines and ‘tenniscore’ : how Wimbledon is seeking new fans online
All England Club’s official TikTok account hit 200m views by Wednesday as it aims to connect with young people Whether it is a clip of Novak Djokovic hitting a winning backhand volley before taking a tumble or an American influencer presenting fashion tips, Wimbledon’s social media posts are (…)
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The Guardian (Asia Pacific)
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The Guardian (Asia Pacific)
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