‘It’s about weaponising opinion’ : the power of Topjaw’s online foodie show
Restaurants can see bookings surge by hundreds after a feature by Jesse Burgess. But is it just hype? When the presenter Jesse Burgess goes to a restaurant, the kitchen always sends him dishes he didn’t order. One of the ironies of fame is that the more you can afford, the less you have to pay (…)
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The Guardian
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