K-cure : South Korea’s booming market for traditional (and novel) hangover remedies

28 septembre 2025 | Raphael Rashid in Seoul
Hovenia dulcis - known in Korean as heotgae – has become the cornerstone of South Korea’s booming hangover cure industry “Eighteen years ago, people didn’t even know the name of this ingredient,” says 58-year-old Gil Sa-hyeon, holding up a cluster of dried brownish stems. “Now it’s everywhere.” (…)
 Site référencé:  The Guardian (Middle East)

The Guardian (Middle East) 

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