K-cure : South Korea’s booming market for traditional (and novel) hangover remedies
Hovenia dulcis - known in Korean as heotgae – has become the cornerstone of South Korea’s booming hangover cure industry “Eighteen years ago, people didn’t even know the name of this ingredient,” says 58-year-old Gil Sa-hyeon, holding up a cluster of dried brownish stems. “Now it’s everywhere.” (…)
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The Guardian (Middle East)
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The Guardian (Middle East)
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