Newcastle’s Red Bull rebrand brings fresh energy to rugby’s troubled outpost
High-profile takeover has rejuvenated an ailing club, with the opportunity for Steve Diamond’s team to take flight and grow Don’t mention the F-word. Such has been the pace of the Red Bull rebrand that one Newcastle official joked there would be spot fines for anyone who forgets it is no longer (…)
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The Guardian (Asia Pacific)
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The Guardian (Asia Pacific)
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