The CEO who never was : how Linda Yaccarino was set up to fail at Elon Musk’s X
Ex-NBC executive was tasked with building an ‘everything app’, but billionaire owner was biggest obstacle in her path In May 2023, when Linda Yaccarino, an NBC advertising executive, joined what was then still known as Twitter, she was given a tall order: repair the company’s relationship with (…)
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The Guardian (South&CentralAsia)
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The Guardian (South&CentralAsia)
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