How a Starbucks marketing stunt spiralled into mass boycotts in South Korea
A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm It was a PR nightmare: customers smashing Starbucks branded tumblers and mugs as fans deleted loyalty apps and cashed out prepaid balances. Amid the (…)
Site référencé: The Guardian (Asia Pacific)
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The Guardian (Asia Pacific)
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