Why Super Furry Animals joined music’s dash to cross over football’s vinyl frontier / Emma John
The sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is part of a trend to monetise ‘adjacent audiences’ as much as it is a nostalgia trip As someone born on the cusp of the gen X-millennial divide, I am the perfect target for today’s 90s nostalgia. I played my modest, teenage (…)
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The Guardian (South&CentralAsia)
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