The perplexing rise of protein shakes : how a ‘meaty sludge’ became a billion-dollar industry

11 novembre 2025 | Sammy Gecsoyler
In 1865, the first ever protein-based product consisted of ‘melted-down beef hides and carcasses’. Now, there are countless shakes on the market – including one by a Michelin-starred chef. Why is everyone drinking them? I always thought my first foray into Michelin-starred culinary territory (…)
 Site référencé:  The Guardian

The Guardian 

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